Adorn is currently working in South and Southeast Asian regions and strives to gain access to those areas that are currently not involved in mass scale export of their local handicrafts to the international market. These products are thus produced on a small scale, preserving their traditional and exclusive appeal.

The art scene in Pakistan remains something of a breathtaking fusion- much of it unexposed to the western market. Pakistan is strategically located at the crossroads of Asia, where the road from China to the Mediterranean meets the trade route from India to Central Asia. For thousands of years this junction has been a melting pot of diverse cultures, attracting traders and adventurers, pilgrims and artisans. This artistic exposure to Central Asia, China, Iran and the Middle-east and of course India and South Asia has captivated people’s interest for centuries.

Exquisite, hand-crafted, embroidery is one of the varied trademarks of talented artisans in Pakistan . The field is marked by a high degree of creativity and workmanship- and is an age-old form of expression for Pakistani artisans. These time consuming, hand-crafted creations are still seen, relished and valued in today ' s Pakistan . The streets are scattered with small tailor shops and busy hand-embroidery markets in which you can select your own style and colour palette down to the very last detail. The world of embroidery in Pakistan is so diverse; you can never tire of the array of combinations and the fantastic displays of creativity.

Other than being climatically diverse and geographically varied, Pakistan is also culturally rich. From its refined tradition of art and literature which dates back to Mughal painting, Arabic calligraphy and Buddhist sculpture, Pakistan is today one of the few places in the world where handicrafts are still produced in abundance, natural products are still used for production and manual skill and craftsmanship are still respected hand-in-hand with contemporary creativity. ADORN has tried to capture the essence of Pakistani talent, with its unique blend of traditions and contemporary culture, in much of the products selected.